Why use a proposal
I have written about this before, but it is worth repeating. The word proposal in sales is such a weak word that it should never be used. Instead, sales people should use “recommendation”. It is strong and carries with it a firmness that tells the prospect that what we are selling is worth their consideration. Next time you return to the prospect, bring back a recommendation, and see if that works better than a boiler-plate proposal.
Good selling, Steve
October 24th, 2009 at 12:26 am
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Revenue is this type of tricky subject. nobody likes being marketed to, but everyone has a thing to market. I consider the largest issue is always to find something that folks want, and give it to them. Which is truly it. If somebody desires a little something badly sufficient, you won’t ought to “sell” to them at all. Just give them a motive to purchase.
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