Does Social Media Really work in Sales?
One of the biggest debates is whether the social media can really help the sales person.
No.
There i said it, NO, i don’t think that it does. I know, right now you are killing yourself, thinking all along that twitter, Linkedin, etc, etc, etc were going to give you the sales for the year. I am on all the sites, and while I get lots of inquires for job, I never get a lead that turns out to be anything.
And, every time I try to use the website to locate a prospect, I can find them, but there is usually no reply.
So what is the point of being on the sites? Just that…to be on can not hurt you unless you do or say something really dumb. Can it really be that bad, no not really.
However, I do know of one person who is followed by, his count, 1000 people and swears that he hears from them all the time. Yet when I asked him about his business, he said it was bad. Perhaps if if he spent more time in prospecting rather that tweeting he would be more successful.
See you on the web!
Good Selling, Steve

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